If you’re looking to refresh or redesign your logo, it’s important to keep in mind that an animated business logo can be a powerful tool. Done right, it can help create brand recognition and drive engagement with your customers. The key is to avoid distracting from the message you are trying to convey. Here are five tips for creating an effective animated business logo:
1. Start with your message.
When animating your business logo, think about how you want viewers to perceive your brand. Do you want them to feel luxury? Professionalism? Modernism? Or maybe something else entirely. Try to do research on what style appeals most to your target audience and see what kind of animation styles they favour as well.
Now that we have a clear idea on how we want our audience to receive our message, it’s time for the next step: deciding whether we just want our logo displayed or would like an introduction tagline animated as well.
2. Build a storyboard.
Your next step is to create a storyboard, which will help you plan how your animation will look. A storyboard is a visual representation of the sequence of events in a video. It helps you to plan the animation and determine the number of frames needed. It also helps you to determine the length of the video and ensure that it will be effective at determine the length of the video and ensure that it will effectively deliver its intended message.
You can use an online template or even start off with basic sketches to get started on your storyboard.
3. Don’t distract your viewer with heavy animations.
When using animation in a logo, you must keep in mind that it’s important to use animation to emphasize the message and not just because you have the ability to do so. If animations are distracting, they won’t add value to your logo or brand. You may be tempted to add more animations than necessary because of how easy it is nowadays to create them, but this will backfire on you by making viewers lose interest or feel overwhelmed by all of the different elements on screen. The best way to make sure your animation doesn't distract from what's important is by keeping things simple!
It's also important not overdo it with color schemes and fonts as well; this can lead viewers away from what matters most: the message itself (which should be clear enough without any extra bells and whistles). Keep these tips in mind when creating logos for your business—it'll help showcase who you are while staying true to your brand.
4. Give your logo some personality.
When it comes to animating a logo, the main thing you need to keep in mind is that you should make sure that your animation style fits with the brand's overall messaging and personality. For example, if your brand is fun and quirky, then you can use an animation that has these qualities—like using bright colors or graphics that are comical. But if your brand is more serious and sophisticated, then it will probably be best for you to stick with a more reserved design style so that the logo doesn't clash with its message.
Once again: don't forget about consistency! It may take some time for people to get used to seeing your animated business logo, but after they see enough examples of how well-done animations can look on social media or websites (or even just in advertisements), they'll start recognizing them as something unique and memorable—and not just another boring static image!
5. Keep it short and simple.
You should keep your logo animation to less than 10 seconds in length, as viewers are less likely to watch a long video on their phone or tablet. Try to keep the animation simple and concise for best results. If you have too much information in the animation it will overload the viewer, who may quickly become bored by all of the action on screen. One way around this is to break up sections of motion with stills or text, which can enhance the overall experience while keeping things interesting and easy-to-follow!
A well animated business logo will help to drive brand engagement.
An animated business logo should help you to drive brand engagement. This can be done by telling a story, building your brand, and standing out from the competition.
It is important to keep in mind that animation has many different ways of being used. Animating a logo can be used on websites, social media platforms, and promotional videos just to name a few options.
In the end, your animated business logo should be a reflection of your company’s brand and culture. And if you follow these tips, then it will be just that. Contact us today for assistance in animating your personal or business logo.
